About Me
Hi, I’m Amy Spark, and I’m passionate about helping small to medium-sized businesses unlock their full potential! With over 16 years of experience in proposal management, marketing, and business development, I specialize in industries such as oil and gas, buildings, infrastructure, heavy civil, and transportation. I specialize in developing effective business strategies, capture plans, proposals, and marketing plans to achieve business goals and drive growth.
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In the realm of business development, I have a proven track record of fostering client relationships, identifying market opportunities, and positioning organizations for long-term success. My experience includes contributing to strategic plans, leading strategies, conducting market analysis, and creating tailored solutions to secure key projects and partnerships.
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As the owner of Spark Pursuit and Marketing Solutions Inc., I am dedicated to helping clients develop business and pursuit strategies that prioritize alignment and relationship-building over transactional approaches. I also provide free support and coaching to university and college marketing and business programs, helping students understand the procurement and writing process.
MY STORY
Mission and Expertise
Driven by a passion to help organizations simplify the stress of document management, marketing, and pursuit strategies, I aim to provide solutions that are both authentic and meaningful to their unique needs.
I founded Spark Pursuit and Marketing Solutions in 2022 out of a growing frustration with seeing small and medium-sized firms struggle with disorganized document management, procurement, and marketing efforts.
My professional journey, which began with SharePoint in the early 2000s, has provided me with deep expertise in systems development, digital marketing, and visual communications.
This background fuels my passion for mentoring and education.
I believe in empowering teams through tailored tools and clear goals, avoiding needless complexity. Having learned much through experience without early mentorship, I am now dedicated to providing the support and guidance I once lacked, helping professionals and businesses build strong, sustainable practices that drive long-term success.
Approach and Services
My approach is hands-on and collaborative, combining a passion for helping people with expertise in setting organizations up for success.
I specialize in working with stable, profitable small to medium-sized organizations that have been operating for five to ten years but struggle with breaking into larger markets. I help these firms develop cohesive pursuit and marketing strategies, formalize their processes, and reinvent themselves to align with the corporate policies of their target clients.
This includes navigating procurement systems, addressing social and environmental policies, and creating robust content management systems to streamline operations and enhance efficiency.
Ultimately, my mission is simple: to help businesses like yours not just survive but thrive by creating meaningful, actionable strategies that generate real results.
By focusing on relationship-building and strategic thinking over transactional outcomes, I guide teams to excel in business development and marketing, positioning them for sustainable growth in competitive markets and ensuring knowledge is accessible to all.